From lighting up the silver screen to saving lives on the streets, Man of Masses NTR Jr’s star power transcends boundaries. The global phenomenon, whose magnetic performance in the thunderous successes RRR and Devara: Part 1 won hearts worldwide, is now at the forefront of road safety awareness.
In an unprecedented move, the Andhra Pradesh government has incorporated his iconic statutory warning message—heard before every one of his movies—at major traffic signals across the state. The message, a stark and emotional reminder, urges: “Drive safe and don’t speed, risking your life because your family is waiting for you. There have been a couple of tragedies in my family that claimed my father’s and brother’s lives. Such things should not happen to anyone. Be careful.”
What was once a staple message in NTR Jr’s films has now transcended the cinematic world, resonating with millions of commuters every day. The government’s decision to amplify his words at every major junction underscores the enduring trust and respect NTR Jr commands, not just as a superstar but as a voice of caution and care.