BIBA, one of India’s top brands for Indian wear, recently launched a stunning brand film with the communication ‘Har Nazar Mein Kuch Naya.’ This film beautifully brings together BIBA’s new collection, the latest fashion trends, and a wide range of outfits suitable for all kinds of occasions.
The heartwarming message of ‘Har Nazar Mein Kuch Naya’ shines through in the film’s story. It follows three young women who are out shopping together, excited to find outfits for different occasions. They discover everything from Kurtas, Suit Sets, Fusion wear, Workwear, and Smart casuals, to Mom & Me, and the charming BIBA Girls collection, catering to various fashion tastes.
What makes this film special is that it not only showcases BIBA’s wide range of clothing but also celebrates each person’s unique style and life journey. It’s a reminder that style is a way to express yourself. Whether you’re looking for chic workwear, comfy casuals, elegant festive attire, or special outfits to stand out, BIBA has you covered.
In a nutshell, ‘Har Nazar Mein Kuch Naya’ isn’t just a tagline; it’s a celebration of fashion’s magic, diversity’s joy, and expressing yourself through BIBA’s beautiful ethnic wear. This brand film isn’t just about fashion; it’s about telling your unique story through your clothing choices.
BIBA, a synonym for pretty women in Punjabi, is literally a home-grown Indian Fashion wear brand, started by Mrs. Meena Bindra from her house in Bombay with a partly sum of eight thousand, way back in 1988. Soon, the brand started spreading its wings in and around the city as the product’s styling and beautiful handblock prints started getting a fantastic response from the local communities, including many film stars as well.
The retail revolution in the country gave the brand the desired recognition and an opportunity to grow across the country. Symbolizing the strength and the spirit of today’s woman, BIBA today is the most loved ethnic wear brand in the country. With a prime objective of providing trend-setting and fashionable Indian attire at an affordable price, BIBA products are available in all three categories of SKD (Salwar Kameez Dupatta), M&M (Mix & Match) and Unstitched Fabric. Now, BIBA has diversified its products from jewellery, fragrance, wallets and footwear The popular demand from its avid patrons led the company to introduce BIBA Girls, a dedicated range for kids between 2 to 15 years. With an aim to tap the burgeoning premium ethnic and bridal wear segment in the country, BIBA recently acquired a substantial minority stake in the designer label- Anju Modi and Rohit Bal.
BIBA products are available through 355 stores across 26 states in India, apart from the presence in all the major retail chains in the country like Shopper’s Stop, Lifestyle, Pantaloons and Central. Over the years, the brand has received awards & recognition from various organizations like Shoppers Stop, Myntra, and Images Group for being the ‘Most Admired Women’s Indian Wear Brand’ on many occasions credited to its innovative designs, fit, silhouettes and varied colour palette. Our Founder & Chairperson Mrs. Meena Bindra has been awarded the Lifetime Achievement Award by CMAI and Franchise India for her contribution to the apparel industry. The brand is guided by the vision of Siddharth Bindra, who as Managing Director is responsible for the overall growth of the brand.